Tracking & domesticated dogs
Love relationship
The emotional bond between domestic dogs and their owners is a testament to the profound connection humans can establish with other species. This bond underscores the broader importance of all animals in our world. Dogs, with their loyalty and affection, exemplify the inherent value and spiritual significance of all creatures. They remind us that every animal is a cherished part of our planet's biodiversity and deserves our respect and protection.
Development specifically aimed at pet lovers
Targeted action plan
It is important to create a targeted action plan that we can implement and manage on behalf of nature conservation organizations.
This plan involves numerous people in different industries, who will all focus on one objective, which is to implement software that will help reduce financial risks for teams involved in nature conservation.
We believe that it is possible to build a strong relationship with pet lovers. This relationship will form the basis on which we target pet lovers to support businesses in their communities who contribute towards tracking dogs.
We will now explain strategies in three steps
Step One:
Mascot’s Anti-Poaching club
Establish an Anti-Poaching club in the Geo block where the mascot is located.
The Enjoy Life app allows users to take photos of their pets and upload them to our servers. App users will add detail such as the dog’s birthday.
A pet lover will receive a club certificate for each dog he/she registers.
We will explain in the Enjoy Life app that restaurants in the area would love to send their pet a gift on the dog’s birthday.
Example of Club Certificate issued to Roxy
Step Two:
Message domestic dog on its birthday
The software will monitor when the domestic dog’s birthday is coming up. It will then notify the restaurant owners of dogs whose birthdays are approaching within a 5 km radius of the restaurant.
In our example, we have Roxy, a domestic dog who joined the club. Our mascot, Grumiti will then send a personal message to Roxy on Roxy’s birthday. This message will be delivered to the owner’s phone, wishing her a blessed birthday.
This can be a picture of Grumiti with happy birthday text, or to truly create a long-term effect, we suggest that we play a video of Grumiti barking.
Beneath the video, we will write a personal happy birthday message!
This message will be something like this:
Hi Roxy, I hope that you have an awesome day!
Please ask Samantha to fetch your gift that I have arranged for you.’
It is something small that she can collect from Orange Restaurant.
Once again, thank you for doing your part in our club. Please keep on being kind towards Samantha.
Hamper box
Included is an example of the sticker that will be printed on the dog’s birthday gift. Note that business owners in the property industry will negotiate and supply the restaurants with media on behalf of the mascot dog.
These stickers will be printed in partnership between restaurateur and the property company. Note that the gift will consist of food that in general is thrown away. Food remaining from the previous day's restaurant customers.
In future, restaurants will put these leftovers in fridges to help support wildlife conservation.
This action will draw in more restaurant customers, as the dog’s owner will most likely drink a coffee when collecting the gift earmarked for his/her pet.
Step Three:
E wallet contributions
Samantha, the owner of Roxy, will be notified that we are raising funds through the Enjoy Life app to assist with covering the expenses associated with anti-poaching tracking dogs.
When it is Grumiti’s birthday, we will ask pet lovers who already received birthday gifts for their pets to consider small donations to help Grumiti.
We foresee that at least 80% of pet owners who received gifts for their pets, will then donate $5 out of their e-wallets. (It will be easy and simple to contribute.
The app users do not need banking details of dog companies and other similar entities.)
Conclusion
We put in a lot of energy to make the pet owner feel special. We know that the pet-owner will then support other businesses in the area who donate small amounts when the app user upload pictures of receipts received from such businesses.
Pet lovers should according to our project plan, bring in +- $798 million per year via the Birthday campaigns.
If we secure strong enough media support, it will be possible to generate on average $1.75 (One Dollar 75 cents) per month from other companies when pet lovers support their businesses (Media income out of successful media support). This will be the larger funding we rely on, which could reach $1.2 Billion per year.
To achieve this, our efforts will focus on building strong partnerships with local businesses, ensuring that their contributions are recognized and appreciated by the community. Through our app, we will create a seamless process for users to donate and support causes they care about, increasing overall engagement and satisfaction.
Furthermore, we aim to implement various loyalty programs and incentives to encourage continuous support and participation. By collaborating with local and international media outlets, we will amplify our message and reach a broader audience, thus achieving greater impact.
Ultimately, our vision is to create a self-sustaining ecosystem where pet lovers, businesses, and the app work in harmony to support each other and drive meaningful change. With dedication and strategic planning, we are confident that we can reach our financial goals and make a significant positive impact on wildlife protection and community development.